CORE Staffing Vision/Traction Organizer
PURPOSE/CAUSE/PASSION:
“A unique and flexible approach to healthcare staffing.”
OUR NICHE:
Healthcare staffing
CORE VALUES:
- Healthcare. We get it.
- We value long-term relationships.
- We get to the root of the problem.
- We listen to understand.
- We have an empowering environment.
- We are dedicated to making it happen.
- We look to innovate and improve
10 YEAR TARGET: Dec 31, 2029
60 million in revenue.
- 2 Divisions..
- National – can float a nurse or RT anywhere.
- Regional strongholds-
- Per diem
- Local and travel contracts
- 20 individual vendor management contracts we are running.
- 1 Major health system vendor management
- DMC
- Mayo
- Allina
- Etc.
- Incentive/Advocacy Association for all healthcare professionals.
- Sales and Account supervisors/managers
- 6 Accountants.
- Multiple offices throughout the country.
MARKETING STRATEGY:
Target Market “The List”:
Geographic characteristics:
United States
Demographic Characteristics. (Job title, industry, size, etc.)
- Titles:
- VMS/MSP
- Resource Team Manager (General points of contact).
- Mid-level management.
- Nurse Manager/Supervisor
- RT Supervisor/Manager
- CNO
- CEO
- HR
- Established healthcare institutions
- Hospitals
- Health Insurance Companies (undefined titles)
- SNFs
- Surgery Centers
- Homecare
- Clinics
- HME
- Size:
- 200-600 bed hospitals
- All other sizes
- Type:
- Vendor Manager
- Independent
Psychographic characteristics. (What do they need? What do they appreciate? How do they think?)
- VMS / MSP
- They are high turnover. 1-2 years.
- They want workers.
- Quality profiles.
- Pretty profiles. Clear and concise.
- Fulfill their credentialing criteria.
- They think in terms of a checkbox. Not critical thinking.
- The people reviewing the profiles are just out of college, never been in healthcare, never been a recruiter.
- Resource Team Manager / Mid-level Management titles value:
- Speed of filling vacancies.
- Good communication.
- Consistency in employee attendance
- They like the temporary nature of what we do.
- Results
- They DO NOT like call-ins out of agency staff.
- Health Insurance Companies (undefined titles)
- Snap your fingers have an immediate competent person to fill the hole.
- Medical Manufacturers.
- They need competent clinicians.
- They need good communicators.
OUR THREE UNIQUES:
- We are owned and operated by healthcare professionals.
- You can access a human by phone 24/7/365
- We develop and retain excellent healthcare professionals.