vto

 

CORE Staffing Vision/Traction Organizer

 

PURPOSE/CAUSE/PASSION:

“A unique and flexible approach to healthcare staffing.”

 

OUR NICHE:

Healthcare staffing

 

CORE VALUES:

  • Healthcare.  We get it.
  • We value long-term relationships.
  • We get to the root of the problem.
  • We listen to understand.
  • We have an empowering environment.
  • We are dedicated to making it happen.
  • We look to innovate and improve

 

 

10 YEAR TARGET: Dec 31, 2029

60 million in revenue.

  • 2 Divisions..
    • National – can float a nurse or RT anywhere.
    • Regional strongholds- 
      • Per diem
      • Local and travel contracts
  • 20 individual vendor management contracts we are running.
  • 1 Major health system vendor management
    • DMC
    • Mayo
    • Allina
    • Etc.
  • Incentive/Advocacy Association for all healthcare professionals.
  • Sales and Account supervisors/managers
  • 6 Accountants.
  • Multiple offices throughout the country. 

 

MARKETING STRATEGY:

Target Market  “The List”: 

Geographic characteristics: 

United States

Demographic Characteristics.  (Job title, industry, size, etc.)

  • Titles: 
    • VMS/MSP
    • Resource Team Manager  (General points of contact).
    • Mid-level management.
      • Nurse Manager/Supervisor
      • RT Supervisor/Manager
    • CNO 
    • CEO
    • HR
  • Established healthcare institutions
    • Hospitals
    • Health Insurance Companies (undefined titles)
    • SNFs
    • Surgery Centers
    • Homecare
    • Clinics
    • HME
  • Size:
    • 200-600 bed hospitals
    • All other sizes
  • Type:
    • Vendor Manager
    • Independent

Psychographic characteristics.  (What do they need? What do they appreciate?  How do they think?)

  • VMS / MSP
    • They are high turnover. 1-2 years. 
    • They want workers. 
    • Quality profiles.
    • Pretty profiles. Clear and concise. 
    • Fulfill their credentialing criteria.  
    • They think in terms of a checkbox.  Not critical thinking. 
    • The people reviewing the profiles are just out of college, never been in healthcare, never been a recruiter.
  • Resource Team Manager / Mid-level Management titles value: 
    • Speed of filling vacancies.
    • Good communication.
    • Consistency in employee attendance
    • They like the temporary nature of what we do.
    • Results
    • They DO NOT like call-ins out of agency staff.
  • Health Insurance Companies (undefined titles)
    • Snap your fingers have an immediate competent person to fill the hole.
  • Medical Manufacturers.
    • They need competent clinicians. 
    • They need good communicators.

 

OUR THREE UNIQUES:

  • We are owned and operated by healthcare professionals.
  • You can access a human by phone 24/7/365
  • We develop and retain excellent healthcare professionals.